Canada's #1 Hockey Social Network

REACH
MILLIONS
OF FANS.

21 properties across Facebook and Instagram. One unified hockey audience — male 18–44, Canadian-first, always on. The network no competitor has built.

0M
Total Followers
16 FB pages + 5 IG accounts
0M
Monthly Views
Mar 28 – Apr 25, 2026
0M
Monthly Engagements
Reactions, comments, shares
0
Active Properties
Facebook + Instagram
Platform 01 — 16 Pages
FACEBOOK NETWORK
882K
Combined Followers
FB
Facebook Pages
16 pages — NHL teams, trade rumors, hockey verticals
152.4M
Monthly Views
Network Overview
16 Pages — Combined Stats
Total Pages16 active
Combined Followers882K
Monthly Views152.4M
Monthly Engagement9.76M
Platform Earnings/mo~$9,000
Top Properties
Highest Follower Pages
Hockey Trade Rumors146K
NHL-Memes104K
Leafs SUCK78K
Maple Leafs Central72K
NHL-Habs69K
Reach Quality
Non-Follower Distribution
Avg Non-Follower Reach85–91%
Peak Page Views/mo22M
Top Engagement Rate6.4%
Avg Earnings/Page~$562
Viewer Reach (monthly)2.2M+
Audience Profile
Who Is Seeing Your Brand
Canada45–52%
United States33–50%
Core Age25–44
Gender Split72–82% Male
Primary CitiesEDM · WPG · CGY
Platform 02 — 5 Accounts
INSTAGRAM NETWORK
177K
Combined Followers
IG
Instagram Accounts
5 accounts — hockey, Leafs, Habs, brawls, chirps
~11.3M
Monthly Views
@hockeypatrol
Hockey Patrol
Followers32.6K
Monthly Views3.0M
Accounts Reached1.27M
Interactions312.9K
Non-Follower Reach90.6%
Top Country🇨🇦 Canada 50.6%
@mapleleafspatrol
Maple Leafs Hub ★ GTA Exclusive
Followers6.3K
Monthly Views199.6K
Interactions27.5K
Top CityToronto #1 (9.3%)
Top 5 CitiesAll GTA
FocusPure Maple Leafs
@nhlbrawls
NHL Brawls
Followers59.7K
Monthly Views300.1K
Interactions57.8K
Core Age Demo25–34 (37.7%)
Gender84% Male
Non-Follower Reach91%
@hky.chirps
Hockey Chirps — Largest IG
Followers70.2K
Monthly Views~300K
Core Age Demo25–34 (46.8%)
Gender75.2% Male
18–24 Segment25.5%
Largest IG✓ 70K+
@habs_fanatics1
Habs Fanatics — Best Views/Follower
Followers8.2K
Monthly Views3.5M
Accounts Reached209.3K
Interactions316.8K
Top Country🇨🇦 Canada 61%
Reach Growth+670%
Exclusive Market Position
THE ONLY NETWORK
OWNING TORONTO

Every competitor in this audit has Edmonton, Winnipeg, and Calgary as their top cities. @mapleleafspatrol is the only account in the entire 21-property audit with Toronto as its #1 city — with Hamilton, Mississauga, Vaughan, and Brampton rounding out an all-GTA top 5. For brands targeting the world's largest hockey market, there is no substitute.

9.3%
Toronto follower
concentration
GTA
All top 5 cities
Toronto metro
Who You're Reaching
NETWORK AUDIENCE
Gender — Network Average
78%
Male
22%
Female

Core male 25–44. Ideal for sports apparel, betting, automotive, telecom, beer, and financial services targeting men.

Age Distribution — Instagram
25–3429.5%
18–2419.3%
35–4418.3%
45–5413.4%
Top Countries — Combined
🇨🇦 Canada~50%
🇺🇸 United States~34%
🇬🇧 United Kingdom~3%
🌍 Other~13%
Investment
PARTNERSHIP PACKAGES

All rates based on verified 30-day data. Sports/hockey CPM benchmark: $8–$15 CAD. Network avg engagement: 6.3%. Custom packages available.

Tier 01 — Awareness
Single Facebook Post
(1 Page)
$150
Up to $400 depending on page size
One sponsored post on a single Facebook page. Based on avg 8–10M views/month per page.
Dedicated photo or graphic post
Targeted hockey audience
48hr performance report
Tier 02 — Reach
Facebook Bundle
(5 Pages)
$600
Up to $1,500
Coordinated post across 5 targeted pages. Estimated reach: 40–60M views.
Same-day cross-page posting
Custom creative per page
Full analytics report
Tier 03 — Domination
Full FB Network
Takeover (16 Pages)
$2,000
Up to $5,000
All 16 pages posting on the same day. 100M+ view saturation in the hockey market.
16 simultaneous posts
Story + pinned options
48hr + 7-day reports
Tier 04 — Instagram
Instagram Post
(Single Account)
$100
Up to $350
Sponsored post on one IG account. @hockeypatrol (3M views) recommended for max reach.
Feed post + Story option
Link in bio 24–48hr
Insights screenshot
Tier 05 — Cross-Platform
Facebook + Instagram
Combined Campaign
$1,500
Up to $4,000
Multi-platform push across FB + IG. 160M+ combined monthly view base.
All FB pages + IG accounts
Coordinated launch
Unified campaign report
Tier 06 — Premium
Monthly Exclusive
Presenting Sponsor
$5,000
Up to $15,000/month
30-day presenting sponsorship. Logo, recurring posts, giveaways, playoff content priority.
8–12 posts/month network-wide
Giveaway campaign included
Monthly performance deck
Rate Justification
CPM CALCULATIONS
Facebook Network
16 pages
Total Monthly Views152.4M
Sports Content CPM (CAD)$8 – $15
Avg Views Per Page / Month9.5M
Single Page Fair Rate$76 – $143
Full Network Fair Rate$1,219 – $2,286
Network Engagement Rate6.3%
Platform Verified Earnings/mo~$9,000
Instagram Network
5 accounts
Total Monthly Views~11.3M
IG Sports CPM (CAD)$15 – $25
@hockeypatrol Reach / Month1.27M accounts
@habs_fanatics1 Views3.5M
IG Network Fair Rate$170 – $283
Reach Growth (Habs IG)+670%
Combined Network View Base163M / month